Home appliance rise in price and the price of the marketing logic behind
Due to the home appliance market competition is intense, the last ten years, home appliance to consumer impression is always in the price cut. Said home appliance unexpectedly also up the price, can be hard to make people believe that.

Business and the money to buy the consumption of psychological warfare, is entering a new phase. Some smart manufacturers and stores found this, began to tentatively stray from time to time out "rise in price". Many consumer buys exist when buy or not to buy up drop psychology, in the home appliance market, this kind of psychological may partly similar. However, consumers buy home appliance will not blindly chase after go up, because used to home appliances price consumers always believe that home appliance price in the foreseeable time will stop up turn down, consumer need is the "low", in his hold on to one's money to purchase a home appliance products of a certain period of time (such as two months, half a year) within the lowest price.

Who can give consumers a accurate low expectations, may be more good win in sales promotion. Have enterprise out rise in price, said will soon rise, is to let you buy it now; Companies have thrown a few months later air conditioning for industry new gauge and the price that is to let you buy in recent months, But some businessman still continue inertia thinking, just ask price cut, only repeated this promotion strength maximum, let consumer don't know where is the "low", so that may be loss potential consumers.

Home appliance master competition initiative
Whether intelligent television on LCD TV upgrade, or more open the door without cream fresh refrigerator for ordinary refrigerator replacement, or the whole dc to frequency conversion air conditioning upgrade again, in these to * * national electric enterprise to promote the leading role of "product upgrading comprehensive accelerated" behind, it is the leader of the electrical appliances enterprise product technical innovation system declared to establish and complete from meet demand to create demand a comprehensive understanding, and ultimately rely on "technical strength" completion of the household electrical appliance industry competition pattern of subversion.

There is no denying the fact that the current a large number of home appliance of a leading enterprise in the "technical upgrade prise product upgrade" wave purpose is to "stimulation of consumption, seek new business interests" maximization, but it at the same time also meet and create a part of consumption demand, realize the market and consumer interests.

Home appliance export boom hold steady industry calls for brand support
Air conditioner and refrigerator freezer etc refrigerating products exports in the first half of the larger. The second quarter most enterprise foreign trade volume are present different amplitude growth, which in addition to be seasonal factors, emerging market pull and traditional market recovery outside influence, the increase in the price of products and improve the total foreign trade, and improve profit with no picture. The cause of higher prices not based on product structure adjustment or the increase of product added value, but the prices of the raw materials, labor cost and transportation cost growth and the exchange rate change passive raised. For the third quarter expected confidence index of the eight indexes, export prices and profits into better interval, the remaining six indexes in general interval. The European Union and other regions invisible barriers to trade more and more, and constantly updated technology standard increased the authentication cost; Exchange rate risk relative increase, and rising prices to bring costs difficulty, industry to the third season trade environment is expected to decline.

Traditional home appliance circulation channel into the electronic commerce age
In recent years showed a rising trend of electronic business, and for electrical appliances manufacture enterprise to bring more channel choice. More preferential prices (the net price less than traditional stores 10% - 15%) of the advantage to be consumers through the network channel buy home appliance of the most important factors. At the same time, electric home appliances business in the field of deep ploughing and intensive cultivation, at present distribution, pay supporting service is increasingly perfect. Price and service double insurance is impact the traditional home appliance sells the absolute position.



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